Experience has become the most significant driver of brand preference.

Shaping the future of brands and businesses

I build sustainable brands, experiences, and businesses inspired by people, culture, and the technology that's shaping our connected world.

Throughout my 20+ year career, I've partnered with some of the world's leading brands in the creation of innovative experiences, award-winning marketing campaigns, and effective business models.

​I'm guided by the belief that brands should matter to people. With expectations constantly shifting, a deeper understanding of people has never been more important. Through empathy, brands become more purposeful, experiences become more valuable, and businesses become more adaptable.

Industry Expertise

Financial Services

CPG

Technology

Health & Pharma

Automotive

Electronics

Food & Beverage

Retail

B2C & B2B

Travel & Tourism

Entertainment

Luxury

Thought-Leadership

Top Three 2021 Digital Trends for Brands

CIO Applications Magazine, Jan 2021

The Evolving Role of the CMO in the Digital Space

DX3 Panel Discussion, March 2021

Customer Experience: Differentiation is Key

Retailing Magazine, May 2022

The Rise of Employee Experience (video)

Forrester CX Conference, April 2022

Professional Experience

  • Appnovation Technologies, AMER

    Hired as an agent of change to build from the ground up, scale, and lead a distributed team of business strategy, marketing, and design experts spanning Toronto, Montreal, Vancouver, New York, and Sao Paulo.

  • McCann Worldgroup Canada

    Tasked with enhancing the digital capabilities of the Strategy team across Canada while leading integrated brand and product marketing initiatives for some of the country’s leading brands.

  • Publicis.Sapient

    Optimized the regional brand experience & marketing capabilities while partnering with leading US and Canadian brands in the creation of innovative digital experiences.

  • Critical Mass

    Co-led a multi-disciplinary innovation incubator dedicated to imagining the future of financial services.

Let’s talk about how we can partner together.