Strategy should always be actionable. I bring clarity, insight, and perspective to everything I do.
Core Services
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Product & Experience Innovation
Whether defining a connected experience or setting a new digital product up for success, I work collaboratively to bring a distinct advantage to your customers’ interactions with your brand.
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Brand & Marketing Communications
Well-crafted marketing strategies and insightful briefs are imperative. From assessment through to activation, I work closely with clients to bring more effectiveness to their integrated brand and marketing efforts.
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Business Consulting & Facilitation Services
The most impactful digital experiences start from the inside out. I partner with clients to define new revenue streams, diversify their customer base, improve ineffective operating models, and foster alignment on key priorities.
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Research, Insights & Thought-Leadership
Gone are the days of lengthy research efforts. To bring immediate impact and long-term value, I tap into a toolkit of rapid insight techniques that uncover people’s core motivations, preferences, perceptions, and behaviours.
Testimonials
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Working with Allison is an education. She sets the bar extremely high and is the the person who you end up comparing all other strategists to. I can't say enough great things about her.
Tyler L. Business Innovation & Technology Advisor, Professional Services Industry, Former Partner
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Allison assisted us in coordinating complex improvements in how we operate. Her professionalism, emotional intelligence, and knowledge made her an easy choice when assigning the most difficult work streams. She did a great job for us for which I am grateful.
Michael G., Vice President, Banking Industry, Former Client
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Allison is a seasoned brand strategist with deep digital understanding who is positioned to tackle the most complex problems. She can distill mountains of data into succinct insights and green-field territory with amazing clarity.
Michael H., Chief Experience Officer, Former Colleague
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Allison was assigned to our account as we were entering the Toronto market. The foundations of her work are evident in our strategy and positioning in the market. She was easy to work with, always service-oriented and highly professional.
John L, Dean & Provost, Higher Education Industry, Former Client
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I’m always impressed with Allison’s ability to transport herself into the minds of consumers and businesses alike to come up with impactful and inspiring solutions to a broad spectrum of problems and opportunities.
Lauren M., Head of Strategy, Former Colleague