The high-volume retailer’s category management and promotional activities were fraught with challenges. On top of the numerous and lengthy approval gates that created bottlenecks to the process, the marketing, sales, and category management teams were operating in silos.

The ineffective working model brought with it confusion, frustration, and churn, ultimately slowing down the organization’s ability to effectively promote, merchandise, and sell its products both in-store and online.

Applying principles of design thinking, critical processes were workshopped and optimized. The newly defined processes reduced the number of approval gates, introduced new digital tools, and brought a clearer sense of ownership. The result was greater speed to market through effective collaboration, communication, and enablement.