Helping Kids Learn about Finances
Even though 70% of kids receive an allowance, the concept of virtual money and savings is challenging for younger kids to grasp.
A new take on the piggy bank
'Penny the Saver' was a newly imagined proof of concept (POC) that served to bring financial literacy to children in an increasingly cashless society.
The mobile app connected to a smart physical character that provided aural and visual cues to children whenever money was deposited or milestones were reached.
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Consumer Research (interviews, survey)
Competitive Analysis
Potential Partner Analysis
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Value Proposition
Ideation Workshop
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POC Sell-Through Story Development
Business Case